AI at the Table · Ontario, Canada

Practical AI, with a real person beside you.

PFG AI Labs is a friendly, human starting point for people and small teams who feel left behind by AI. No jargon, no hype, just practical help that gets you doing more of the work you care about.

Paul Laffin, founder of PFG AI Labs
Paul Laffin, founder
How I help

AI at the Table

I sit down with you, at your table or over a video call, and we work through it together. You don't need to know anything about AI to start. You just need to bring the work that's weighing on you.

  1. Talk it through

    We start with a free 20-minute call about your work, what's taking too long and what you wish you had time for.

  2. Find the quick wins

    I show you two or three places where AI can help right away, using tools you can actually afford and understand.

  3. Build it with you

    We set it up together, and I stay with you until it's working and you feel confident using it.

Who it's for

  • Solo professionals and small business owners
  • Small teams and non-profits doing big work with few people
  • Anyone who has said "I should really learn this AI stuff" and hasn't known where to begin

No jargon. No pressure. And yes, it's actually fun.

See the ways we can work together →

Featured examples

Real work, real people

The best way to understand what AI can do is to see it working. Here are two places I'm using it right now.

Client work · Helping a small team do more

Embedded with a small communications firm

Right now I'm embedded in a small communications firm, working alongside their team to find the places where AI can help. The goal isn't to replace anyone. It's to give an experienced team more hours in the day, so they can spend more of their time on strategy, writing and clients.

WritingDrafting support that writes in the team's own voice
ReportsTools that turn client information into polished, personalized reports
ProjectsA simpler, more organized way to run day-to-day projects
Built with AI · My own project

I built an art business with AI. Here's how.

Fields From Orbit turns satellite images of real places on Earth into wall art: farm patterns, river deltas, glaciers and deserts, each labelled like a museum piece. I'm one person, and AI does a lot of the heavy lifting. But AI doesn't decide what's beautiful. I do. Every piece is found, chosen and framed by a human eye. I'm the curator. AI is the very capable assistant.

  • A custom pipeline that turns each image I select into print-ready, gallery-quality files
  • Press outreach that led to stories on TimminsToday and 100.1 BayFM in Corner Brook
  • Gallery submissions and a placement with The Picturalist, an online art gallery
Visit fieldsfromorbit.com →

AI handles the work. You bring the judgment. That's the partnership I help people build.

Collaborate

Build with PFG AI Labs

The lab is a small, independent studio turning ideas into real products. I have a growing list of concepts, and I'm always open to yours.

See how to collaborate

Why me

I've spent my whole career telling stories

I'm Paul Laffin. I started in advertising at BBDO, managed website content for Ford in the early days of the commercial web, and spent a decade at Statistics Canada, including four years as a Data Ambassador. The throughline has always been the same: taking something complicated and making it make sense to real people.

That's what I do with AI now. I explain it plainly and honestly, and I never make anyone feel behind for asking.

Other projects

More from the lab

A few other things I'm building and exploring with AI.

Coming soon

Longevity North

A free, evidence-rated guide to healthy life extension resources across Canada: clinics, diagnostics, practitioners and research, with honest ratings and plain-language explainers. Built and maintained with AI.

Available on request

ClearPath

A deep-research strategy report for small businesses, with practical recommendations on clients, websites, automation and growth.

Ask about a ClearPath report →
Let's talk

Not sure where to start? That's exactly where I come in.

Book a free 20-minute call. Tell me what's on your plate, and I'll show you one thing AI can help with this week. I reply within one business day to set a time.

Prefer email?

I reply within one business day. I don't share your information with anyone.