Making complicated things make sense.
I'm Paul Laffin. My career has always been about one thing: taking something complicated and making it make sense to real people. I started in advertising at BBDO, managed website content for Ford in the early days of the commercial web, and spent a decade at Statistics Canada, including four years as a Data Ambassador.
As a Data Ambassador, I sat across the table from people in governments, non-profits and businesses who had information but weren't sure what to do with it. I was never that interested in the data itself. I was interested in the moment after, when it finally clicked and people knew what to do next.
AI is the same kind of moment, only bigger. Lots of people feel it rushing past them. My job is to slow it down, explain it plainly, and help you use it for the work you actually care about.
I don't just advise. I build with AI every day, from Fields From Orbit, my satellite art business, to the tools I'm setting up inside a small communications firm. Everything I recommend, I've used myself first.
PFG AI Labs is a division of Print For Good Films Inc., a Canadian company.